| In 1996 I stumbled into web site development,
a single mother of three, working as an administrative assistant.
I made my first web page using the free space and web site
tools on AOL. They provided a simple drag/drop environment,
allowing me to insert a picture and a few words of text on
a page. I was hooked! This easy-to-use technology had provided
me with a starting place but was not enough to satisfy my
interest. I wanted to know how to add more than the fields
allowed in their program. I needed to know what was happening
behind the scenes. At that time, I imagined web site design
was no more than "glorified desk top publishing,"
the cream of the crop, if you will. So I had confidence that
I could master it.
When I started there were not many classes available on
web site design. As a matter of fact, the term "webmaster"
was still being defined. I searched the Internet for tutorials
and visited my local bookstores, buying manuals that inspired
my level of expertise (beginner) and allowed room for growth.
I spent countless hours every night studying. I was so excited.
This venture became more than a challenge but a real thrill,
as I continued learning about this completely brand-new
medium that was so captivating. I had discovered a breeding
ground for innovative thoughts and ideas. After having worked
for the same company for 16 years, though a blessing in
itself, had grown quite predictable and nothing on my job
excited me like learning web site development.
About six months into my self-study program, I was completely
overwhelmed. I found web site development to be much more
than "glorified desk top publishing." Though I
started with a specific area to study each night, I always
found myself somewhere else, rarely touching the night's
planned lesson. It was at this point that I stopped and
screamed! I felt as though I was in the middle of a raging
river, Internet technologies (html, Internet protocol, javascript,
java, cgi, perl, web servers, databases, design, graphic
optimization, community building, etc.) coming at me from
every direction! I'd gone too far to turn around, and the
other side looked so far away. What had been a pleasant
challenge, turned into a very demanding one. After investing
so much and savoring the accomplishments already made, I
had no choice but to continue.
In order to understand all of these technologies, I needed
a platform where I could practice and showcase my skills
as they developed. So in 1997, I purchased destee.com. (Domain
names were $100.00 then! Mandatory 2 year purchase at $50.00/yr.)
Destee was (and is) my screenname on AOL, so it seemed a
logical choice for a domain name. At that time I thought
I would create an online community, where like-minded folk
could come together.
During this same time period, I was the host of a black
entrepreneur chat room (it wasn't necessary to be an entrepreneur
to host the chat), and was afforded the privilege of being
in the company of business owners. I used destee.com as
a way for us to get to know each other, inviting the business
owners to add their business
card to the site. (All the while, this provided me the
opportunity to grow in my understanding of web site development).
It was this same group of individuals that I offered to
make a web page for free. I wanted to see if I could deliver
what someone else wanted and/or needed. There were only
five people that took me up on this free web site offer.
Of course they were kind and said nice things about my effort,
but I doubt those pages are still being used. They are loaded
on destee.com, but you'll have to email
me for their URL's (and convince me to show you these first
works!).
My studying gave me a great appreciation for this medium
and the opportunities it can provide. Business owners are
able to present their services and/or products to the entire
world, no longer hindered by natural bounderies. For potential
customers, a web site is often the first indicator regarding
the quality of a product or service offered. Surfing the
Internet I was disheartened by the many pages with broken
images, misspelled words and less than professional presentations.
It was at this point, in 1997, that Destee Design and Publishing
was started, with a sincere desire to help develop effective,
professional and beautiful web sites.
That's how Destee began five (5) years ago. It has been
a gradual progression from making free web site pages to
charging $50.00 - $100.00 per hour, depending on the technology
incorporated and/or the detail required to design the site.
A great percentage of my time is still spent mastering
the ever increasing technologies that make up the Internet.
I have recently started teaching web site owners, one on
one, in an effort to help them better understand and/or
maintain their own sites. Whether you are interested in
learning or having your web site developed, it would be
my pleasure to help.
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